The history of student ambassadorship can be traced back to the early 20th century, but the concept has evolved significantly over time. See it as an archaic practice of the early 20th century that was picked up by organizations, businesses, and companies as a marketing approach to reaching a larger audience. In modern times, companies leverage student ambassador programs as a strategic marketing approach.
These programs involve selecting groups of students, trained and cultured in the way of a company, to promote products or services on campus or through online platforms. This is possible through the authenticity expressed by these ambassadors as they leverage their relationships with people and the environment at large.
Who is a student ambassador?
A student ambassador acts as a representative or advocate for brands or companies, thereby connecting the brand/business to their social networks or peers. Ambassadors typically engage in activities such as campus events, social media promotion, and informational sessions to create a positive image for the brand/business.
What are the roles of a student ambassador?
As mentioned earlier, student ambassadors function as the middle link between an organization and their social work. This gives the organization access to a community where promotions about their products or services can be found. The following are the specific roles of an ambassador:
- To represent a brand:
The hallmark of being a student ambassador is to stand in place for a company, maintaining their core values within your social network. This means reflecting the positive core values of the brand to create a positive feel anywhere they are spoken about. For example, when you meet a lady dressed in a branded T-shirt, with a tag on, she approaches you to speak with you.
After the discussion, if she comes across as rude, the negative attitude leaves a mark. The entirety of the role of ambassadors is to reflect positive vibes that portray a good view of the community. Core values include honesty, great communication skills, cheerfulness, proactivity, etc.
- To access a new community or build one:
Companies rely on building communities or reaching new audiences to thrive. As an ambassador, you aid the process of making this happen. Building a community or reaching a new audience is challenging, especially organically. It requires patience, communication skills, events/happenings, and overall trust built through consistency and incentives. Student ambassadors help in organizing events, building trust for the product through online and offline means, and developing means for the product or services to thrive.
What are the benefits of being an ambassador?
It is the same with every brand, just a few tweaks here and there. Here are a few things that come with ambassadorships for brands, companies, or organizations.
- Access to a network:
In this time and age, knowing people is the new Curriculum vitae. It gives you leverage over people who don’t. When you’re an ambassador or a volunteer, you have quick access to decision-makers within the organization, new friends with like minds, and overall, access to training, materials, and career opportunities.
- Access to incentives:
Many organizations provide branded materials for ambassadors or volunteers for free. Some provide stipends, others provide free training. Every ambassador gets something for their efforts.
Heard of the hostel.ng ambassadors?
The interesting part about all of these is this. Hostel.ng is a centralized platform that has different rooms available for travelers from different states on the platform. Hostel.ng ambassadors are trained and developed to represent the brand in values and in sales. Here’s what you get for choosing to be a hostel.ng ambassador:
– Free sales training
– Free merchandise (branded T-shirts, pens, journals, tote bags, etc.)
– A commission from every sale made (Meaning, you earn as you work)
– A community of like-minded individuals (i.e., access to a network)
Use this link to read more on how to be a hostel.ng ambassador. If you’re ready to get started, watch the video below; it is a simple guide to creating a hostel.ng ambassador dashboard.
Afterward, you can join our WhatsApp community.
See you on the other side. Cheers!
